What is Marketing with Heart?

I’ve started a blog–shocking, I know! But I finally found a niche where I think my contribution to the blog-world could be helpful to others.

*Marketing with Heart* is all about the people, the audience, and what’s in it for them…just like writing a novel.

Every decision I make when I write focuses on what will give my reader the best story with the most surprises, excitement, and an extra something that they can take away and remember for a long time. Maybe it’s simple enjoyment, maybe it’s a character they’re inspired by, maybe a sense of empowerment that they can become their own heroes.

I was surprised to learn that marketing a business can create that same bond…if you do it with heart.

Too many creative entrepreneurs beat themselves up about not being good at promoting their business (which is, essentially, promoting themselves) and turn to easy gimmicks or spend their money on ineffective practices or just give up.

One thing I’ve learned, both during my days of practicing medicine as well as through my experiences in publishing is that you need three things to succeed:

A clear VISION about what your goals are.

The PASSION to understand why you want this so much, what it means to you.

And the COMMITMENT to do whatever it takes to get there.

This means knowing yourself, your strengths and weaknesses, knowing your audience, and knowing what you can do for them.

That’s right. It’s not about you. When you’re an entrepreneur, it’s all about what you can do for THEM–in my case, the “them” are my readers.

It took me a long time to figure this out, but once I did, it changed everything. How I write, how I promote, how I focus my time and energy.

Now I get to have fun doing what I’ve always dreamed of doing because I only need to think about one thing with every decision I’m faced with: what’s the best thing for my readers?

On *Marketing with Heart* I’m going to post links and comments about what I’ve learned as I explored the world of marketing–and what I discover in the future.

Hope you find it both helpful and enjoyable.  Thanks for reading,
CJ